Dr. Thomas Porter

University of North Carolina Wilmington - Cameron School of Business


Thom PorterDr. Thomas Porter
Associate Dean, Graduate Programs
University of North Carolina Wilmington
Cameron School of Business

Research fits within one of two broad categories. The first can be described as research designed to help marketing managers understand and overcome marketing "problems." Research in this area has looked at problems within the context of marketing strategy implementation, sales management and new product development. The second research stream deals with understanding and delivering customer value within the context of internet marketing.


PhD, Indiana University, 1999

MBA, Indiana University, 1990

BA, Purdue University, 1985

Contact Information

Email: portert@uncw.edu
Phone: 910.962.7466
: Computer Information Systems Building - 1022

University of North Carolina Wilmington
601 South College Road
Wilmington, NC 28403-5680

Selected Publications

Harper, S. C., Porter, T. W. (2012). The Elusive Next Level. Industrial Management / Institute of Industrial Engineers, September/October, 18-23

Harper, Stephen C. and Thomas W. Porter (2011). "Innovate or Die," Industrial Engineer.  September. Vol. 43. 34-39.

Porter, Thomas W., Katherine Hartman and John S. Johnson (2011). "Books and Balls: Antecedents and Outcomes of College Identification" in Higher Education Journal.  Vol. 13. (October). 1-14.  

Ryman, Joel A., Thomas W. Porter & Craig S. Galbraith (2009). "Disciplined Imagination: Art and Metaphor in the Business School Classroom" International Journal of Education and the Arts. Vol 10 (10).

Porter, Thomas W, Stephen C. Harper and David J. Glew (2007). “Exceptional Implementers,” Industrial Management. Vol 49 (5). 14-19.

Porter, Thomas W and Katherine Hartman, (2007). “The Effect of Product Characteristics on Online Shopping Intentions”, The E-Business Review. Vol 7. 161-165.

Porter, Thomas W. and Daniel C. Smith, (2005). “Tactical Implementation and Murphy’s Law: Factors Affecting the Severity of Problems,” Journal of Business Research, 58, 1702-11.

Lilly, Bryan S. and Thomas W. Porter, (2003). “Improvement Reviews in New Product Development,” R&D Management. Vol. 33 (3). 285-296.

Lilly, Bryan S., Thomas W. Porter and William Meo, (2003). “How Good Are Managers at Evaluating Sales Problems,” Journal Of Personal Selling and Sales Management. Vol. 23, No. 1. 51-60.

Porter, Thomas W. and Stephen C. Harper, (2003) “Tactical Implementation: The Devil is in the Details,” Business Horizons, Jan/Feb. 53-60.