Research fits within one of two broad categories. The first can be
described as research designed to help marketing managers understand
and overcome marketing “problems.” Research in this area has looked
at problems within the context of marketing strategy implementation,
sales management and new product development. The second research
stream deals with understanding and delivering customer value within
the context of internet marketing.
Harper, S. C., Porter, T. W. (2012). The Elusive Next Level. Industrial
Management / Institute of Industrial Engineers, September/October, 18-23
Harper, Stephen C. and Thomas W. Porter (2011). “Innovate or Die,”
Industrial Engineer. September. Vol. 43. 34-39.
Porter, Thomas W., Katherine Hartman and John S. Johnson (2011). “Books
and Balls: Antecedents and Outcomes of College Identification” Research
in Higher Education Journal. Vol. 13. (October). 1-14.
Ryman, Joel A., Thomas W. Porter & Craig S. Galbraith
(2009). “Disciplined Imagination: Art and Metaphor in the Business
School Classroom” International Journal of Education and the Arts. Vol
Porter, Thomas W, Stephen C. Harper and David J. Glew (2007).
“Exceptional Implementers,” Industrial Management. Vol 49 (5). 14-19.
Porter, Thomas W and Katherine Hartman, (2007). “The Effect of Product
Characteristics on Online Shopping Intentions”, The E-Business Review.
Vol 7. 161-165.
Porter, Thomas W. and Daniel C. Smith, (2005). “Tactical Implementation
and Murphy’s Law: Factors Affecting the Severity of Problems,” Journal
of Business Research, 58, 1702-11.
Lilly, Bryan S. and Thomas W. Porter, (2003). “Improvement Reviews in
New Product Development,” R&D Management. Vol. 33 (3). 285-296.
Lilly, Bryan S., Thomas W. Porter and William Meo, (2003). “How Good Are
Managers at Evaluating Sales Problems,” Journal Of Personal Selling and
Sales Management. Vol. 23, No. 1. 51-60.
Porter, Thomas W. and Stephen C. Harper, (2003) “Tactical
Implementation: The Devil is in the Details,” Business Horizons,