Dr. Thomas Porter
Associate Dean
Director - Swain Center


Cameron School of Business 
Cameron Hall 240N
UNC Wilmington 
Wilmington, NC 28403 
email: portert@uncw.edu


Research fits within one of two broad categories. The first can be described as research designed to help marketing managers understand and overcome marketing “problems.” Research in this area has looked at problems within the context of marketing strategy implementation, sales management and new product development. The second research stream deals with understanding and delivering customer value within the context of internet marketing.

Selected Publications

Harper, S. C., Porter, T. W. (2012). The Elusive Next Level. Industrial Management / Institute of Industrial Engineers, September/October, 18-23  

Harper, Stephen C. and Thomas W. Porter (2011). “Innovate or Die,” Industrial Engineer.  September. Vol. 43. 34-39.  

Porter, Thomas W., Katherine Hartman and John S. Johnson (2011).  “Books and Balls: Antecedents and Outcomes of College Identification”  Research in Higher Education Journal.  Vol. 13. (October). 1-14.  

Ryman, Joel A., Thomas W. Porter & Craig S. Galbraith (2009). “Disciplined Imagination: Art and Metaphor in the Business School Classroom”  International Journal of Education and the Arts.  Vol 10 (10).

Porter, Thomas W, Stephen C. Harper and David J. Glew (2007).  “Exceptional Implementers,” Industrial Management. Vol 49 (5). 14-19.  

Porter, Thomas W and Katherine Hartman, (2007). “The Effect of Product Characteristics on Online Shopping Intentions”, The E-Business Review. Vol 7. 161-165.  

Porter, Thomas W. and Daniel C. Smith, (2005). “Tactical Implementation and Murphy’s Law: Factors Affecting the Severity of Problems,” Journal of Business Research, 58, 1702-11.

Lilly, Bryan S. and Thomas W. Porter, (2003). “Improvement Reviews in New Product Development,” R&D Management. Vol. 33 (3). 285-296.

Lilly, Bryan S., Thomas W. Porter and William Meo, (2003). “How Good Are Managers at Evaluating Sales Problems,” Journal Of Personal Selling and Sales Management.  Vol. 23, No. 1. 51-60.

Porter, Thomas W. and Stephen C. Harper, (2003) “Tactical Implementation: The Devil is in the Details,” Business Horizons, Jan/Feb. 53-60.